Cultural Similarity and Supplier Negotiation Behavior: Strategic Insights from the Costa Rican Retail Industry. Journal of Technology Management & Innovation, [S. l.], v. 20, n. 4, 2026. DOI: 10.1108/3tgesx25. Disponível em: https://jotmi.net/index.php/GT/article/view/1. Acesso em: 10 jun. 2026.